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One of Morioka’s local specialties, “Morioka Reimen,” features many famous and popular restaurants where you can enjoy unique flavors no matter which shop you visit. Among them, one recommended choice is “Yakiniku / Reimen Yamato,” a shop loved by locals where you can casually enjoy authentic taste.
For Morioka citizens, “Morioka Reimen” is not just a side dish to yakiniku, but a dish that stands on its own as a full meal, making it a point of pride for the people of Morioka. It is a taste of Morioka that we definitely want tourists visiting Morioka to try—that is “Morioka Reimen.”
In this article, based on photos taken during the author’s actual personal experience, we introduce the charms of “Yakiniku / Reimen Yamato,” one of the recommended Morioka Reimen restaurants.
Charms of “Yakiniku / Reimen Yamato”
Exquisite Morioka Reimen with High-Firmness Noodles and Flavorful Soup
The reimen at “Yakiniku / Reimen Yamato” uses noodles characterized by their uniquely strong firmness and smooth throat-feel. The soup is made by slowly simmering stock based on beef bones and other ingredients, achieving a rich flavor and umami while maintaining a clean finish. It is easy to eat even for first-timers and offers a taste that regular visitors never tire of.
You can select from multiple levels of spiciness, such as “Extra Spicy,” “Very Spicy,” and “Medium Spicy.” You can also order “Spiciness Separate” to adjust the spiciness yourself. The recommendation for first-timers is “Medium Spicy,” a well-balanced level of spiciness where you can feel both the kick of heat and the pleasant umami of the soup.
Yakiniku is Also Delicious and Affordable
Although many people come to “Yakiniku / Reimen Yamato” just to eat Morioka Reimen, “Yakiniku / Reimen Yamato” itself is also a yakiniku restaurant, so you can enjoy delicious yakiniku as well. Owing to the local price levels in Morioka, prices are relatively reasonable, allowing you to enjoy high-quality meat at affordable prices.
Spacious Interior and Automated Robot
“Yakiniku / Reimen Yamato” is a chain store, and because many of its locations are in the suburbs of the regional city of Morioka, the shops are large and designed with spacious interiors. The table seats allow you to relax and can be used spaciously, making it plenty comfortable even for groups of 3 to 4 people.
Food delivery is mainly handled by robots, and seeing “Yama-nyan” deliver meat at the Morioka Minami Branch feels heartwarming.
Extensive Lunch Sets and Menu Options
“Yakiniku / Reimen Yamato” offers a rich selection of set menus, allowing you to enjoy great-value sets, especially during lunch time. From yakiniku sets to generous combinations like Morioka Reimen + Bibimbap, many locals come to eat for lunch, giving the impression that it is used even more by locals than tourists.
Points to Note About “Yakiniku / Reimen Yamato”
Located in the Suburbs, Somewhat Far from Morioka Station
Although “Yakiniku / Reimen Yamato” is a chain store, its locations are mainly in the Morioka suburbs, making it distance-wise tough to walk from the station. Transportation requires a car, so tourists arriving in Morioka by Shinkansen will need to use a taxi or rent a car.
Please refrain from drinking alcohol if driving yourself. Because it is located in the suburbs, the parking lot is sufficiently spacious, so there is no problem in that regard.
Crowds Expected During the Reimen Festival Period
“Yakiniku / Reimen Yamato” frequently plans events called the “Reimen Festival.” During this period, noodle portions are increased or reimen is offered at a discounted price (around a single coin). Due to this great value, it is an event welcomed by Morioka citizens, but shops get crowded during this period, so making reservations is recommended.
Location and Access of “Yakiniku / Reimen Yamato (Morioka Minami Branch)”
Location
“Yakiniku / Reimen Yamato Morioka Minami Branch” is in a location with convenient access by car, fully equipped with a large parking lot. In the case of train, it is about a 20 to 27-minute walk from JR Iwate-Iioka Station but far, so moving by car is recommended.
Basic Information of “Yakiniku / Reimen Yamato (Morioka Minami Branch)”
| Item | Details |
| Store Name | Yakiniku / Reimen Yamato Morioka Minami Branch |
|---|---|
| Address | 9-31-1 Sanbonyanagi, Morioka-shi, Iwate 020-0831 |
| Phone Number | 019-639-0029 |
| Business Hours | 11:00–22:30 (Last Order 22:00) Lunch Time (Year-round) ※11:00–15:00 |
| Closed Days | December 31 (New Year’s Eve) |
| Access | About a 20-minute walk from JR Tohoku Main Line “Iwate-Iioka Station” |
| Parking Lot | Available |
Summary: [Iwate / Morioka] Morioka Reimen at Yakiniku / Reimen Yamato
If you want to casually enjoy Morioka Reimen, a local specialty of Morioka, “Yakiniku / Reimen Yamato” is recommended. While being a yakiniku restaurant, the quality of its reimen is high, making it suitable to visit specifically for reimen alone as a meal.
- Reimen Quality: A great balance between noodles with a uniquely strong firmness and a rich beef-bone-based soup, with adjustable spiciness levels.
- Extensive Menu: Abundant yakiniku options to taste high-quality meat affordably, as well as great-value lunch sets.
- Easy-to-Use Environment: The interior is spacious, and food delivery robots have been introduced. Fully equipped with a large parking lot.
- Points to Note When Visiting: Moving by car is convenient because stores are mainly in the suburbs, and crowds are expected during the “Reimen Festival” period.
When visiting Morioka, please consider the reimen at “Yakiniku / Reimen Yamato” as an option for your meal.
Recommended Hotels for Sightseeing and Business Trips in Morioka City, Iwate Prefecture
Because Morioka City, Iwate Prefecture, is a castle town and an ancient city, Morioka Station, where the Shinkansen stops, and Morioka's downtown area (entertainment and commercial district) are slightly separated. Compared to prefectural capitals in other prefectures (regional areas), Morioka is a city where shops still relatively remain in the center of town (such as the Odori arcade street). Furthermore, as a city of water and greenery with three rivers flowing through it, hotels suitable for sightseeing and business trips are scattered throughout the area.
Among them, the hotel areas in Morioka City are roughly divided into three main zones. The recommended areas vary depending on your priorities—such as location, city sightseeing, gourmet dining, or proximity to downtown/entertainment districts—so choosing a hotel that fits your purpose is recommended.
If you are looking for a hotel in Morioka City, please be sure to check out the following article.
The ancient capital of Morioka, a former castle town, retains the charm of good old Japan. To fully enjoy and sightsee Morioka, choose a high-quality hotel in a recommended area.
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